Replace gut calls with data-backed decisions
Capture every pursuit decision with structured rationale, stakeholder input, and a complete audit trail. No more email chains, no more undocumented calls.
Structured pursuit governance
Good process turns good judgment into repeatable results. Go/No-Go gives your team the framework to decide consistently.
Structured Decision Framework
Replace ad-hoc email threads and hallway conversations with a structured workflow. Every go/no-go decision captures the rationale, dissenting opinions, conditions, and required actions — all in one place.
Stakeholder Voting
Route decisions to the right people — capture managers, technical leads, pricing, contracts, and executive sponsors. Each stakeholder votes independently with comments, preventing groupthink and ensuring diverse input.
Full Audit Trail
Every decision is timestamped and attributed. See who voted, when, and why. For regulated industries and government contractors, this audit trail supports compliance and process maturity requirements.
Conditional Approvals
Not every decision is binary. Support conditional go decisions — 'Go if we find a teaming partner,' 'Go if pricing fits within threshold.' Track conditions and resolution status through the pursuit lifecycle.
How Go/No-Go works
Trigger the review
After Dealbreaker Screening and P-Win Predictor scoring, initiate a go/no-go review with one click. All context travels with the request.
Collect stakeholder input
Reviewers receive a summary of the opportunity, fit score, and risk flags. They vote go, no-go, or conditional with written rationale.
Record the decision
The final decision is captured with full context — who decided, why, and what conditions apply. Feed the outcome back into your win/loss analytics.
Go/no-go decision questions answered
What is a go/no-go decision?
A go/no-go decision is the formal step where a proposal or capture team decides whether to pursue a specific opportunity (go) or decline it (no-go). It weighs factors like technical fit, past performance, competition, price-to-win, and resource availability before the team commits time and money to a bid. A disciplined go/no-go decision prevents wasted effort on opportunities the organization is unlikely to win.
What is a go/no-go decision framework?
A go/no-go decision framework is a structured, repeatable process for making bid/no-bid choices. Instead of relying on gut feel, the framework routes each opportunity through defined criteria and stakeholder reviewers who score fit, risk, and win probability. Projectory captures the rationale, dissenting opinions, conditions, and an audit trail for every decision so teams can defend their choices and improve future ones.
How do you make a go/no-go decision on a bid?
Start by scoring the opportunity against objective criteria: does it fit your capabilities, do you have relevant past performance, is the incumbent beatable, and can you price to win? Then route the opportunity to the right stakeholders — capture, technical, pricing, contracts, and executive sponsors — for independent votes with written rationale. The final go, no-go, or conditional decision is recorded with full context so the outcome can feed back into win/loss analytics.
When should a proposal team make the go/no-go decision?
The go/no-go decision should happen after opportunity qualification and dealbreaker screening but before significant proposal writing begins — typically once the solicitation or a reliable draft is available and initial capture intelligence is in hand. Making the decision early avoids sinking writing hours into pursuits that fail basic fit or win-probability thresholds.
What factors go into a go/no-go decision?
Common go/no-go decision factors include strategic fit with your growth plan, technical and capability match, relevant past performance, competitive landscape and incumbency, probability of win (P-Win), price-to-win feasibility, resource and staffing availability, and any dealbreaker requirements such as clearances or certifications. Projectory lets teams weight these factors and capture stakeholder input against each one.
Make every pursuit decision count
Structured decisions. Full accountability. Better win rates.